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AlphaCitation Insights

Measured notes on how AI systems represent a brand.

10 entriesLatest September 28, 2026

Note 053 min read

AI Can Choose the Medicine Without Naming the Brand

A medicine can win the treatment decision and still lose the brand credit. Across four treatment settings, the same AI engine named the product in 93% of its Alzheimer’s recommendations, but in 0% of 30 lung-cancer recommendations. A single visibility score cannot tell you which problem you have.

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Archive

  1. Note 044 min read

    The Answer Moved Before the Evidence Did

    In the month before EASD, one engine’s naming of a GLP-1 medicine in the UAE stepped from 36% to 52% of answers as a Dubai clinic’s comparison page entered its sources. Across four engines the total moved three points. A congress effect needs a band and a source record, not a before number.

  2. Insight 056 min read

    We Tested an Advantage a Marketed Product Did Not Have

    AlphaCitation ran a counterfactual on four engines to test what an approved cardiovascular indication would do to a weight-management medicine's standing in AI treatment decisions. Favourable decisions rose 8.8 points, in the same direction on every engine. The brief named four events that would reopen it; ten days later, a competing medicine was approved for a cardiovascular claim on the same attribute the counterfactual had tested.

  3. Note 036 min read

    Where the Answer Stops Being Global

    Saudi Arabia registered a haemophilia A prophylaxis no other regulator has registered, through a programme whose entry criterion is that absence. One instrument, put to four engines in two Gulf markets, found the part of a treatment pathway that holds across borders and the part that does not.

  4. Note 027 min read

    The Decision Point Moved Earlier Than the Answer

    The FDA approved a therapy triggered by a blood test that precedes imaging progression. Saudi Arabia's regulator had approved it 112 days earlier. Measured across four engines in the days before the American approval, the earlier trigger was reachable only when the product name supplied it.

  5. Note 014 min read

    Being Mentioned Is Not the Same as Being Chosen

    Presence, consideration, recommendation and decision survival are four different states. Most AI-visibility measurement reports the first and lets executives infer the other three.

  6. Insight 042 min read

    What AI Leaves Out About Your Brand

    A brand can be highly visible and still emerge from AI answers sounding like it has one strength instead of five. We measure narrative coverage and risk framing, not just mention counts.

  7. Insight 032 min read

    Search is now a conversation: Navigating AI Bias in Pharmaceutical Industry - Market Access

    Generative AI has replaced the directory of links with a synthesized answer. For pharma market access, that means algorithmic bias can shape a therapeutic's commercial narrative before a physician ever writes a script.

  8. Insight 022 min read

    We Don't Guess If AI Said Your Name. We Test the Reading.

    Mention detection, tested in July 2026 against a reference set labelled by people: zero errors, which puts accuracy at 97.3% or better at 95% confidence — a result on that set, not a guarantee for every future answer. Sentiment, the harder call, is graded by an independent AI judge: 85.4% agreement.

  9. Insight 011 min read

    How AI Brand Visibility Is Actually Measured (And Why Most Tools Don't Bother)

    Confidence intervals and real, independently measured uncertainty: the math behind a trustworthy AI-visibility score, not a vibes-based prompt wrapper.